Marketing QuizOnline version Based on the "Marketing Fundamentals" text, tackle the quiz and decide which answers are correct. by Silke Buhl 1 Marketing anticipates and satisfies the consumers' _________ for goods. a supply b demand c lack 2 Apart from market research and advertising, marketing also involves the following main business activities ____________________________: Choose one or more answers a manufacturing b financing c distribution 3 An important principle of marketing is to view the ____________________. a client as lords b consumer as royals c customer as king 4 One important way of selling products is through branding. Other products are mainly sold with strong emphasis on ________________________. Choose one or more answers a after-sales service b guarantees c technical advice 5 ___________________ is now regarded as the fifth "P" in the marketing mix because it can strengthen the product's brand image and the point-of-sale attraction. a people b positioning c packaging 6 The stages of the product life cycle are introduction, growth, maturity, _________. a saturation and decline b cash cow and dog c plateau and harvest 7 During the final phase of the product life cycle, the company can engage in ________________ and can eliminate all advertising expenditures. a money gathering b product harvesting c market researching 8 When a new product is launched and a very low price is charged in order to gain market share, the strategy is called __________________________. a price plateau b penetration pricing c price creaming 9 Examples of sales promotion are ________________ Choose one or more answers a samples b twin-packs c competitions 10 Place involves channels of distribution and physical distribution. Three common channels of distribution are manufacturers, _____________________. Choose one or more answers a wholesalers b retailers c warehouses
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