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Marketing Quiz

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Marketing Quiz

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About this activity

Based on the "Marketing Fundamentals" text, tackle the quiz and decide which answers are correct.

Created by

Silke Buhl
Silke Buhl
United States

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Marketing Quiz
 

Marketing QuizOnline version

Based on the "Marketing Fundamentals" text, tackle the quiz and decide which answers are correct.

by Silke Buhl
1

Marketing anticipates and satisfies the consumers' _________ for goods.

2

Apart from market research and advertising, marketing also involves the following main business activities ____________________________:

Choose one or more answers

3

An important principle of marketing is to view the ____________________.

4

One important way of selling products is through branding. Other products are mainly sold with strong emphasis on ________________________.

Choose one or more answers

5

___________________ is now regarded as the fifth "P" in the marketing mix because it can strengthen the product's brand image and the point-of-sale attraction.

6

The stages of the product life cycle are introduction, growth, maturity, _________.

7

During the final phase of the product life cycle, the company can engage in ________________ and can eliminate all advertising expenditures.

8

When a new product is launched and a very low price is charged in order to gain market share, the strategy is called __________________________.

9

Examples of sales promotion are ________________

Choose one or more answers

10

Place involves channels of distribution and physical distribution. Three common channels of distribution are manufacturers, _____________________.

Choose one or more answers
 
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