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Especialidad De Comunicacion

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Test sobre la especialidad y las guias

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Colombia

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Especialidad De Comunicacion
 

Especialidad De ComunicacionOnline version

Test sobre la especialidad y las guias

by Farick Santiago Espinosa Guerrero
1

La investigación funcionalista en materia de comunicación se ha caracterizado por?

2

El funcionalismo comunicativo, desarrollado por Robert K. Merton (1910-1989), se conoce tambien como?

3

Según Merton, existe un cierto grado de adecuación (estabilidad) entre las instrucciones y los valores de una sociedad. Para fundamentar su teoria se apoya en la distinción entre?

4

La mezcla de mercadotecnia o marketing mix forma parte de un nivel táctico de la?

5

Según Kotler y Armstrong, la mezcla de mercadotecnia se define como?

6

Las 4 P's consisten en?

7

Los medios de comunicación modernos, como sostiene Castells (1995) no son el cuarto poder, sino?

8

El bloque del poder, al igual que los medios, no es?

9

Uno de los rasgos sobresalientes de la en la vida cotidiana es?

10

La marca característica de la privatización de lo comunicativo es la llamada?

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