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COMUNICACIÓN Y PUBLICIDAD

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Desarrolle este test teniendo en cuenta las guías del tercer periodo.

Created by

Yineth Piratoa
Yineth Piratoa
Colombia

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COMUNICACIÓN Y PUBLICIDAD
 

COMUNICACIÓN Y PUBLICIDADOnline version

Desarrolle este test teniendo en cuenta las guías del tercer periodo.

by Yineth Piratoa
1

Las 4 P's de la mezcla de la mercadotecnia son

2

La toma de decisiones sobre publicidad es un proceso constituido por

3

¿Quién vinculó el auge del periodismo televisivo y los sentimientos de cinismo político en la década de 1970?

4

Putnam argumentó que la televisión produce sentimientos de

5

La __________ se ha convertido no sólo en referente de la acción, de la toma de decisiones, sino en soporte del conocimiento, de los conocimientos. La palabra que falta es

6

Un método para establecer el presupuesto total de publicidad es

7

¿Qué teoría explica el comportamiento de individuos respecto al consumo de medios?

8

La democracia, más allá de ser un régimen político, también es...

9

Es una serie de supuestos típicos de la corriente sociológica funcionalista que tiene sus raíces en argumentos tanto sociológicos como psicológicos.

10

El funcionalismo comunicativo fue desarrollado por

 
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