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About this activity

Test encaminado al reforzamiento de conceptos relacionados con la investigación de mercados.

Created by

Ivette Yazmín Dovalina Montenegro
Ivette Yazmín Dovalina Montenegro
Mexico

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Diseño de la Investigación
 

Diseño de la InvestigaciónOnline version

Test encaminado al reforzamiento de conceptos relacionados con la investigación de mercados.

by Ivette Yazmín Dovalina Montenegro
1

Es la suma de todos los valores observados, dividido por el número total de observaciones

2

Valor que se encuentra en el centro de los datos,

3

Indica el valor que más veces se repite dentro de los datos

4

Nos permite determinar el promedio aritmético de fluctuación de los datos respecto a su punto central o media

5

Resumir la información, ver si alguna variable difiere cuando se le compara en ciertos subgrupos de otra variable de la muestra obtenida

6

Se utilizan para examinar las diferencias entre los valores promedio de la variable dependiente, asociadas con el efecto de las variables independientes controladas

7

Surge del conocimiento previo, ya sea de teoría de marketing o de juicio del investigador en donde se puede tener una idea sobre las asociaciones entre las variables

8

Se obtiene un conteo de las respuestas a una variable

9

Se formula de manera que al rechazarla te conduzca a la aceptación de la conclusión deseada

10

Valor previo de tolerancia al riesgo de equivocarte al rechazar la H₀

 
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