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1. 
A Lead means______________________
A.
(a)A prospect who is more of likely to avail of the banks product
B.
(b) a political leader
C.
(c) A religious leader
D.
(d) A bank chairman
E.
(e) None of these
2. 
Innovation means_______________
A.
(a) Compensation
B.
(b) Inspiration
C.
(c) Additional perquisites
D.
(d) Implementing new ideas or new methods
E.
(e) None of these
3. 
A call means______________
A.
(a) Calling on friends
B.
(b) calling on bank employees
C.
(c) Calling on prospective customers
D.
(d) to make telephone calls
E.
(e) Calling on relatives
4. 
The traditional marketing style involves________________
A.
(a)Telemarketing
B.
(b) Digital marketing
C.
(c) Indirect marketing
D.
(d) Direct marketing
E.
(e) All of these
5. 
Modern methods of marketing include
A.
(a) Publicity in the net
B.
(b) Advertisement on the net
C.
(c) Soliciting business through emails
D.
(d) Telemarketing
E.
(e) All of these
6. 
A true marketing requires
A.
(a) Command and order mindset
B.
(b) control mindset
C.
(c) Active mindset
D.
(d) Passive mindset
E.
(e) none of these
7. 
Which of the following sentences is true?
A.
(a) Marketing is not required in a Buyer’s market
B.
(b) Marketing is not required in a Seller’s market
C.
(c)Marketing is not required due to Globalization
D.
(d) Marketing is not required clue to competition
E.
(e) Marketing is not required due to liberalization
8. 
For effective marketing the salesman should have which of these qualities?
A.
(a)Creativity
B.
(b) Team Spirit
C.
(c) Motivation
D.
(d) Effective communication skills
E.
(e) All of these
9. 
Market Information means____________
A.
(a) Knowledge of shops and bazaars
B.
(b) Knowledge of shopping malls
C.
(c) Knowledge of' customer profil3 and product mix
D.
(d) knowledge of various languages
E.
(e) None of these
10. 
. Market research is needed for __________
A.
(a) Deciding the market area
B.
(a) Deciding the market area (b) Deciding the right product to be sold
C.
(c) Making proper marketing decisions
D.
(d) Deciding right time to sell
E.
(e) all of these
11. 
Which of the following statements is 'true?
A.
(a) Marketing makes the company to go into loss due to higher expenses
B.
(b) Marketing is not required in profit making companies
C.
(c) Marketing sharpens the minds of the employees
D.
(d) Marketing is a time bound seasonal functions
E.
(e) Marketing is a waste of time
12. 
Marketing plan helps in
A.
(a) Better lead generation
B.
(b) better system
C.
(c) Better results
D.
(d) Improved balance sheet
E.
(e) better customer service
13. 
If marketing is done effectively which of the following is not required?
A.
(a) Advertisement
B.
(b) publicity
C.
(c) market research
D.
(d) Market segmentation
E.
(e) none of these
14. 
Motivation means___________
A.
(a) Inspiring employees to perform better
B.
(b) Better communication skills
C.
(c) Sales coaching
D.
(d)Market research
E.
(e) none of these
15. 
In a selling process in today’s world
A.
(a) Only standard products are sold
B.
(b) No customization required
C.
(c) The seller need not have product knowledge
D.
(d) Seller should aim at customer satisfaction
E.
(e) Only quantum of sales matters
16. 
Find the true statement:
A.
(a) Marketing is a waste of the employee’s time
B.
(b) Marketing is not required in India due to its vast population
C.
(c) Marketing involves additional work
D.
(d) Marketing involves team work
E.
(e) Marketing is not required today due IT advancement
17. 
A Target Market is_____________
A.
(a) Entire country
B.
(b) entire city
C.
(c) entire globe
D.
(d) That which consists of customers needs the identified product
E.
(e) All of these
18. 
Sales forecasting involves_______________
A.
(a) Sales planning
B.
(b) sales pricing
C.
(c) distribution channels
D.
(d) Consumer tastes
E.
(e) All of these
19. 
Proper marketing; requires
A.
(a) Planning
B.
(b) sympathy
C.
(c) Knowledge of products
D.
(d) a and b
E.
(e) Both a and c
20. 
Market Information means______________
A.
(a) Knowledge of companies
B.
(b) cross country information
C.
(c) Knowledge or related markets
D.
(d) Selling to existing customers
E.
(e) None of these