____________________
are
____________________
to
a
responsible
creative
____________________
regardless
of
the
size
of
a
company
or
the
nature
of
a
business
.
These
ideals
hold
____________________
whether
the
brand
identity
____________________
is
____________________
an
entrepreneurial
venture
,
____________________
a
new
product
or
service
,
____________________
a
brand
,
working
on
a
____________________
,
or
creating
a
retail
____________________
.
Functional
criteria
do
not
get
to
the
heart
of
brand
____________________
.
There
are
over
one
million
trademarks
egistered
with
the
U
.
S
.
Patent
and
Trademark
Office
.
The
basic
question
is
what
makes
one
____________________
than
another
and
why
?
What
are
the
____________________
characteristics
of
the
____________________
identities
?
How
do
we
define
the
best
identities
?
These
ideals
are
not
about
a
certain
aesthetic
.
Design
____________________
is
a
given
.
