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Las 4 P del mercadeo

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Las 4 P del mercadeo

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Las 4 P del marketing, también conocidas como el "mix de marketing" o "marketing mix", son un conjunto de variables controlables que las empresas utilizan para influir en la percepción del consumidor y alcanzar los objetivos de marketing. Las 4 P son: Producto, Precio, Plaza (distribución) y Promoción:

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Katherine dayana Patiño mendoza
Katherine dayana Patiño mendoza
Colombia

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Las 4 P del mercadeo
 

Las 4 P del mercadeoOnline version

Las 4 P del marketing, también conocidas como el "mix de marketing" o "marketing mix", son un conjunto de variables controlables que las empresas utilizan para influir en la percepción del consumidor y alcanzar los objetivos de marketing. Las 4 P son: Producto, Precio, Plaza (distribución) y Promoción:

by Katherine dayana Patiño mendoza
1

Producto ¿Cuál de las siguientes acciones es una estrategia de desarrollo de producto?

2

Precio ¿Cuál es una táctica de fijación de precios basada en la competencia?

3

Plaza (Distribución): ¿Qué canal de distribución implica la venta de productos directamente a los consumidores, sin intermediarios?

4

Promoción: ¿Qué herramienta de promoción se centra en la comunicación no personal y persuasiva de ideas, productos o servicios?

5

Producto: ¿Qué elemento del mix de productos se refiere a las características tangibles e intangibles que posee un producto o servicio?

 
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